E. Sarath Babu, a software engineer (BITS, Pilani) and IIM-A graduate refused a lucrative job offer and has started a catering company (Foodking Catering Service) to sell "Idlis" in the campus of IIM-A!
- DNA appropriately noted that "E Sharathbabu’s life has come a full circle. He started off with selling idlis in the slums of Madipakkam in Chennai, then left it to graduate from IIM- Ahmedabad. He hit headlines for refusing a lucrative job offer and starting a catering company. He recently inaugurated his first outlet on the IIM-A campus and he’s back to selling idlis".
- He had to ask friends to chip in to raise his initial capital of Rs 10 lakh and form a 15-member team. But with "quality, cleanliness and delivery" as his business motto, he expects to emerge a market leader in 10 years. He says he plans to turn his company into a food chain that will be a "national brand" employing 50,000 people. As per Sarath Babu, Foodking will be worth Rs 500 crore in five to eight years!
- Infosys chief Narayana Murthy had released the business plan of 27-year-old Sarathbabu’s catering business. Mr. Murthy said: "I am happy and proud that they have opted to walk on a road less travelled."
- IIM-A director, Professor Bakul Dholakia, said, " In the last four decades, such a thing has never happened in IIM Ahmedabad. What Sarath has done is very encouraging. He will have a great learning experience here as IIM people have a reputation for being a tough clientele!
- Sarath's proud mother Deeparamani said she knew her son had declined a well-paying job but she was happy that he had chosen to be a caterer. "At least, he would be feeding people".
- Read more...
The Hindu: He sold idlis; he will start a food chain - DNA: This IIM grad sells idlis
Blog:
Well, Anand, this proves that your idea of making it big in catering industry has "DUM"! Guys, mark my words: "Ye bande (Anand) me hain dum"! Join me wish Anand all the very best in becoming a top notch businessman!
2 comments:
No probs. I am in a process of building a better prospect. The Biggest Competitor is within ME. I need to beat my own performances everytime and move ahead. Pls keep Investing your faith, well wishes and most importantly your LOVE in me. I will surely rebate you with rich dividends.I am committed.
With Friends like you on my side, many such Sarath Babu's will have tough time ahead.
Well said, Anand! That's the spirit - killer instinct, that differentiates greats from good ones! And my best wishes, complete faith and love are always with you, man!
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