Wednesday, June 25, 2008

Hope we are doing good... How is mobile industry doing?

Hello everyone,

MPE-II exams are half way through and it tempts me to reiterate those famous lines of Shweta - "I hope we are doing very good so far in the exams [she said, in presentation!]":-). As expected, the Business Strategy exam yesterday was interesting one - some wrote about dhobi ghaats (radically different thinking, you know!), some predicted future of PCs, some gave out-of-the-box strategies for innovations. It also made me read a lot in past few days about PCs, PDAs, Mobiles and Digital Divide.

1) A couple of days back D Shivakumar, MD, Nokia India, wrote an excellent piece on "Mobile phone: the ultimate personal product" in The Economic Times.

"A mobile phone has become the ultimate personal product in India. It is the huge personality statement and competes with other ‘notice me’ products like a watch, a pen, shoes, hand bags, sunglasses. A mobile phone is with you 24 x 7. Not even a wrist watch is with you 24 x 7.

It’s estimated India will have more than 500 million mobile subscribers by 2010. Of the 500 million phones in people’s palms, 250 million will have Internet connectivity, 250 million will have imaging (camera) capability, 200 million will have radio capability and 200 million will have music capability and a 100 million could have video capability. This is the India PC. A traditional PC will find it difficult to compete with a mobile phone in India."


[And today's ToI has a big ad on the first page - iPhones are coming to India very soon and Vodafone has started registration as well.]

2) We studied about Intel's strategy of "Intel Outside" and how they phased out the business in 2001. Latest news is that the Intel has just launched their new processor "Intel Atom Inside" for MIDs and Smartphones.

Read more at http://www.intel.com/technology/atom/index.htm

The mobile industry has huge growth potential and spotlight is well and truly on emerging markets including India.

1 comment:

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